

Play Adshel Programmatic Specification
Format
1080 x 1920 pixels.
Portrait format.
Important: Submission of static Play Adshel files is a mandatory part of the delivery. Materiel without associated static files will not be accepted for publication.
Ad length
We recommend running 10 seconds creative since this is what our currency is based on.
For Play Adshel, always deliver a static image as well.
Settings
Motion:
- Delivered as mov, mp4 or jpg/png (72 dpi) in RGB (We recommend you to use motion content, and not to use static material. However, if you wish to use static material it should be delivered as .jpeg or .png).
- Files must not exceed 8000 KB/S (Constant Bit Rate).
- Max file size: 30 MB.
- Maximum of 25 frames/second.
- Audio: Not supported.
Static:
- Resolution: 1080×1920 px.
- File format: .jpeg or .png, 300 ppi.
Other notes
Material sent in no later than 12.00 noon is handled the same day, no later than 5.00 p.m. (valid Mon-Fri with the exception of vacation periods and public holidays).
Material sent in after 12.00 is handled no later than 12.00 the next day (valid Mon-Fri with the exception of vacation periods and public holidays).
Handling of campaigns / creatives that may be controversial, and going to be played in the transit environment, can take up to 48 hours.
Delivery later than the specified date, wrongly delivered format or production, may result in an extra cost and a possible delay of the start of the campaign. In the event of deviations, a written agreement between the client and us must be made.